# Lufthansa Cooperation 2026

Open · Tender

## At a glance

This tender is for Advertising and marketing services (CPV 79340000). Procedure type: de-comp-w-call.

### From the notice

The German National Tourist Office (GNTO) New York invites proposals for the development
and implementation of a social-first, creator-led marketing campaign in the United States,
scheduled to launch in fall 2026.
The selected partner shall develop an overarching campaign concept and creative strategy
that combines the following elements:
\- Germany’s culinary diversity and regional identity
\- Authentic and culturally relevant travel experiences
\- Premium travel storytelling
\- Lufthansa’s new Premium On-Board Experience as an integrated campaign component
The concept must be developed in a way that is suitable for social media distribution and
should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and
value-adding manner.
Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.

## Key facts

- Status: Open
- Deadline: No deadline in the notice
- Main CPV: Advertising and marketing services (CPV 79340000)
- Procedure: de-comp-w-call
- Lots: 1
- First published: 2 June 2026, 18:36 (UTC+02:00)

Source: [Official notice](https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c). Each fact is from the official notice, last checked 12 November 2026, 13:31 (UTC+01:00).

Fact sheet: [Inteliwert fact sheet: Lufthansa Cooperation 2026. A product of Bandpey GmbH.](https://inteliwert.com/cards/opp_NRZ39TTQ46MQD6QX6GKJVV41HA/ntv_5D45JAGJ19FZE79P6R00F508BY/en-sheet.png) (PNG, 1600 × 900)

## Lots (1)

### Lot LOT-0000: Lufthansa Cooperation 2026

The German National Tourist Office (GNTO) New York invites proposals for the development
and implementation of a social-first, creator-led marketing campaign in the United States,
scheduled to launch in fall 2026.
The selected partner shall develop an overarching campaign concept and creative strategy
that combines the following elements:
\- Germany’s culinary diversity and regional identity
\- Authentic and culturally relevant travel experiences
\- Premium travel storytelling
\- Lufthansa’s new Premium On-Board Experience as an integrated campaign component
The concept must be developed in a way that is suitable for social media distribution and
should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and
value-adding manner.
Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.

- CPV: Advertising and marketing services (CPV 79340000)

## Timeline

- 2 June 2026, 18:36 (UTC+02:00): Original notice, Notice, version 1 (Contract or concession notice – standard regime), [Official notice](https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c)

## Classification

- CPV codes: Advertising and marketing services (CPV 79340000)

## Official documents

- [www.evergabe-online.de](https://www.evergabe-online.de/tenderdetails.html?id=865179)

## Questions and answers

### What is being procured (CPV)?

Advertising and marketing services (CPV 79340000).

### Is it divided into lots?

No, the notice names a single lot.

### Which procedure is used?

de-comp-w-call.

### How do I submit a bid?

On the official notice or the portal it names. Inteliwert does not submit bids. [Official notice](https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c)

### Am I eligible?

Inteliwert does not judge eligibility. The selection criteria are in the official notice. [Official notice](https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c)

## Companies that might fit

*Possible match based on public information*

Companies Inteliwert knows from its sources, not the whole market. Inteliwert does not judge eligibility, fit or chances.

- [PTV Transport Consult GmbH](https://inteliwert.com/company/org_MZQBRZXJE3VCP5NAGZ7RNEG2Y7/ptv-transport-consult-gmbh) · Düsseldorf · SME (from the award notice)
  - Won a contract in CPV group 793 (2026-09-25): [Evidence](https://inteliwert.com/tender/opp_SZCJQ4ZHRWM24YQKF4R8SEKZP7/verkehrserhebung-suedthueringen), checked 13 Nov 2026
  - 3 awards in this field in 36 months, from 2 buyers: [Evidence](https://inteliwert.com/tender/opp_SZCJQ4ZHRWM24YQKF4R8SEKZP7/verkehrserhebung-suedthueringen), checked 13 Nov 2026
- [Bewerbergemeinschaft boy x Lots\*](https://inteliwert.com/company/org_BXRHWSJ58CCBH5W4712KQX1500/bewerbergemeinschaft-boy-x-lots) · Kiel · SME (from the award notice)
  - Won a contract in CPV group 793 (2026-04-27): [Evidence](https://inteliwert.com/tender/opp_MNQ4S2KMA6M0XFE81K9D0QZKN3/wahlmobilisierungskampagne-waehlen-gehen-arbeitstitel), checked 13 Nov 2026
  - 2 awards in this field in 36 months, from 2 buyers: [Evidence](https://inteliwert.com/tender/opp_Z66PRZDV4S6NF9XHEG8TG97Z8F/rahmenvereinbarung-oeffentlichkeitsarbeit-und-beteiligung-im-rahmen-der-stadtbah), checked 13 Nov 2026
- [Kochstrasse - Agentur für Marken GmbH](https://inteliwert.com/company/org_X094ZB542ECBVBXT42GBA40AKC/kochstrasse-agentur-fuer-marken-gmbh) · Hannover · SME (from the award notice)
  - Won a contract in CPV group 793 (2026-09-04): [Evidence](https://inteliwert.com/tender/opp_1ZB2SPBP36ZBV395ZV7XR12P70/konzeption-einer-dachmarke-fuer-den-bevoelkerungsschutz-in-niedersachsen-sowie-e), checked 13 Nov 2026
  - 2 awards in this field in 36 months, from 2 buyers: [Evidence](https://inteliwert.com/tender/opp_1ZB2SPBP36ZBV395ZV7XR12P70/konzeption-einer-dachmarke-fuer-den-bevoelkerungsschutz-in-niedersachsen-sowie-e), checked 13 Nov 2026
- [realTV group GmbH & Co.KG](https://inteliwert.com/company/org_N1GWGC2S6ENS2H3J5RFAV1EQHE/realtv-group-gmbh-co-kg) · Hamburg · SME (from the award notice)
  - Won a contract in CPV group 793 (2026-10-30): [Evidence](https://inteliwert.com/tender/opp_TC6BJZ18N79A2D17SVTG81JVF9/planungsleistungen-medienproduktion-3d-druck-aufbau-wanderinfrastruktur-hermanne), checked 13 Nov 2026
  - 2 awards in this field in 36 months, from 1 buyer: [Evidence](https://inteliwert.com/tender/opp_TC6BJZ18N79A2D17SVTG81JVF9/planungsleistungen-medienproduktion-3d-druck-aufbau-wanderinfrastruktur-hermanne), checked 13 Nov 2026
- [BAM Bundesverband Aussenmedien e.V.](https://inteliwert.com/company/org_0Y12KNPHQ9TXDAX6CEKFNJG03A/bam-bundesverband-aussenmedien-e-v) · Berlin · SME (from the award notice) · New to public tenders
  - Won a contract in CPV group 793 (2026-07-17): [Evidence](https://inteliwert.com/tender/opp_077BPVQM63ZEJQ5A1KNAGYB8JM/logistikleistung-grossflaechenplakatierung-2026), checked 13 Nov 2026
  - 1 award in this field in 36 months, from 1 buyer: [Evidence](https://inteliwert.com/tender/opp_077BPVQM63ZEJQ5A1KNAGYB8JM/logistikleistung-grossflaechenplakatierung-2026), checked 13 Nov 2026

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- [2025-11-24/041: Gesundheit Nordhessen Holding AG, Rahmenvertrag 2026, Sicherheitsdienstleistungen](https://inteliwert.com/tender/opp_5E3KV38H4ECZ1ACKR941NW3630/2025-11-24-041-gesundheit-nordhessen-holding-ag-rahmenvertrag-2026-sicherheitsdi)  
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## Source

- Publisher: Bekanntmachungsservice
- Licence: [CC0 1.0](https://creativecommons.org/publicdomain/zero/1.0/)
- Official notice: [https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c](https://oeffentlichevergabe.de/ui/de/notices/da9787cb5e139d4c)
- Last checked: 12 November 2026, 13:31 (UTC+01:00)

The official notice is authoritative. Inteliwert shows what the notice states and links to it.

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Page: https://inteliwert.com/tender/opp_NRZ39TTQ46MQD6QX6GKJVV41HA/lufthansa-cooperation-2026

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