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Leadagentur Content-Publishing und digitale Kommunikationskanäle

At a glance

AOK Rheinland/Hamburg - Die Gesundheitskasse is procuring Business services: law, marketing, consulting, recruitment, printing and security (CPV 79000000) in Düsseldorf, Kreisfreie Stadt (DEA11). The notice states an estimated value of €9,600,000 excl. VAT. Procedure type: Negotiated with prior publication of a call for competition / competitive with negotiation.

From the notice

Für das Management digitaler Kommunikationskanäle und das Content-Publishing wird eine strategisch denkende Lead-Agentur gesucht, die als Full-Service-Dienstleister Kommunikationskonzepte und -maßnahmen für Online, Social Media sowie Video-/Audio-Streaming plant, crossmedial produziert und distribuiert.

Key facts

Each fact is from the official notice, last checked 13 November 2026, 06:31 (UTC+01:00).

Status
OpenOfficial notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Deadline
No deadline in the noticeOfficial notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Published value
€9,600,000 excl. VATOfficial notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Buyer
AOK Rheinland/Hamburg - Die Gesundheitskasse, Düsseldorf, DEOfficial notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Place of performance
Düsseldorf, Kreisfreie Stadt (DEA11)Official notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Main CPV
Business services: law, marketing, consulting, recruitment, printing and security (CPV 79000000)Official notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Procedure
Negotiated with prior publication of a call for competition / competitive with negotiationOfficial notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
Lots
1Official notice · checked 13 Nov 2026, 06:31 (UTC+01:00)
First published
18 May 2026, 14:35 (UTC+02:00)Official notice · checked 13 Nov 2026, 06:31 (UTC+01:00)

Fact sheet

Inteliwert fact sheet: Leadagentur Content-Publishing und digitale Kommunikationskanäle — AOK Rheinland/Hamburg - Die Gesundheitskasse. A product of Bandpey GmbH.
The key facts of this page as an image (PNG, 1600 × 900), made from the official notice. © Bandpey GmbH; terms of use. Download the fact sheet

Lots (1)

  1. Lot LOT-0001: Leadagentur Content-Publishing und digitale Kommunikationskanäle

    Der Auftraggeber schreibt die Dienstleistungen einer Content Agentur aus. Auszugsweise stehen folgende Anforderungen im Beschaffungsfokus: Vor dem Hintergrund, dass "Erlebbarkeit" immer digitaler wird und der Auftraggeber in starker Konkurrenz um die Aufmerksamkeit seiner Zielgruppen handelt, steht die AOK R/H vor der Herausforderung, ihr Content-Marketing von der Themenfindung bis zur Erfolgsmessung weiterzuentwickeln. Es müssen für alle Zielgruppen relevante Content-Typen (z. B. Onlinemagazin-Beiträge, Social-Media-Postings, Videos, Podcasts bis hin zu hybriden Events) und zeitgemäße Formate angeboten werden, die über sämtliche Kanäle zu spielen sind. Besondere Gewichtung hat die Konzeption von Content-Kampagnen (mit vertrieblichen Ansätzen) und deren performanceorientierte Aktivierung mittels Einsatzes von Influencern bzw. Experten und Media. Mit der Zentrierung auf die Kundenbedürfnisse muss die AOK R/H über die richtigen Themen in einen echten und nachhaltigen Dialog treten.

    CPV
    Business services: law, marketing, consulting, recruitment, printing and security (CPV 79000000), Advertising and marketing services (CPV 79340000), Marketing services (CPV 79342000), Marketing management consultancy services (CPV 79413000)
    Place
    Düsseldorf, Kreisfreie Stadt (DEA11)

Timeline

  1. 18 May 2026, 14:35 (UTC+02:00): Original notice Notice, version 01 (Contract or concession notice – standard regime). Official notice

Buyer and place

Buyer

AOK Rheinland/Hamburg - Die Gesundheitskasse
Düsseldorf, DE

Place of performance

  • Düsseldorf, Kreisfreie Stadt (DEA11)

Classification

CPV codes

  • 79000000: Business services: law, marketing, consulting, recruitment, printing and security
  • 79340000: Advertising and marketing services
  • 79342000: Marketing services
  • 79413000: Marketing management consultancy services

NUTS regions

  • DEA11: Düsseldorf, Kreisfreie Stadt

Official documents

Links go to the publisher. Inteliwert does not copy the documents.

Questions and answers

Who is the buyer?

AOK Rheinland/Hamburg - Die Gesundheitskasse, Düsseldorf, DE.

What is being procured (CPV)?

Business services: law, marketing, consulting, recruitment, printing and security (CPV 79000000), Advertising and marketing services (CPV 79340000), Marketing services (CPV 79342000) and Marketing management consultancy services (CPV 79413000).

Where is the work performed (NUTS)?

Düsseldorf, Kreisfreie Stadt (DEA11).

What is the estimated value?

The notice states an estimated value of €9,600,000 excl. VAT.

Is it divided into lots?

No, the notice names a single lot.

Which procedure is used?

Negotiated with prior publication of a call for competition / competitive with negotiation.

How do I submit a bid?

On the official notice or the portal it names. Inteliwert does not submit bids. Official notice

Am I eligible?

Inteliwert does not judge eligibility. The selection criteria are in the official notice. Official notice

More from this buyer

Other published opportunities of this buyer in the indexed notices, open ones first.

Source

Publisher
Bekanntmachungsservice
Licence
CC0 1.0
Last checked
13 November 2026, 06:31 (UTC+01:00)

The official notice is authoritative. Inteliwert shows what the notice states and links to it.

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