Lufthansa Cooperation 2026
At a glance
This tender is for Advertising and marketing services (CPV 79340000). Procedure type: de-comp-w-call.
From the notice
The German National Tourist Office (GNTO) New York invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements: - Germany’s culinary diversity and regional identity - Authentic and culturally relevant travel experiences - Premium travel storytelling - Lufthansa’s new Premium On-Board Experience as an integrated campaign component The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.
Key facts
Each fact is from the official notice, last checked 12 November 2026, 13:31 (UTC+01:00).
- Status
- OpenOfficial notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
- Deadline
- No deadline in the noticeOfficial notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
- Main CPV
- Advertising and marketing services (CPV 79340000)Official notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
- Procedure
- de-comp-w-callOfficial notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
- Lots
- 1Official notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
- First published
- 2 June 2026, 18:36 (UTC+02:00)Official notice · checked 12 Nov 2026, 13:31 (UTC+01:00)
Fact sheet

Lots (1)
Lot LOT-0000: Lufthansa Cooperation 2026
The German National Tourist Office (GNTO) New York invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements: - Germany’s culinary diversity and regional identity - Authentic and culturally relevant travel experiences - Premium travel storytelling - Lufthansa’s new Premium On-Board Experience as an integrated campaign component The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.
Timeline
- 2 June 2026, 18:36 (UTC+02:00): Original notice Notice, version 1 (Contract or concession notice – standard regime). Official notice
Classification
CPV codes
- 79340000: Advertising and marketing services
Official documents
Links go to the publisher. Inteliwert does not copy the documents.
Questions and answers
What is being procured (CPV)?
Advertising and marketing services (CPV 79340000).
Is it divided into lots?
No, the notice names a single lot.
Which procedure is used?
de-comp-w-call.
How do I submit a bid?
On the official notice or the portal it names. Inteliwert does not submit bids. Official notice
Am I eligible?
Inteliwert does not judge eligibility. The selection criteria are in the official notice. Official notice
Companies that might fit
Possible match based on public information
Companies Inteliwert knows from its sources, not the whole market. Inteliwert does not judge eligibility, fit or chances.
PTV Transport Consult GmbH
DüsseldorfSME (from the award notice)- SME (from the award notice)
- SME (from the award notice)
realTV group GmbH & Co.KG
HamburgSME (from the award notice)- SME (from the award notice)New to public tenders
Source
- Publisher
- Bekanntmachungsservice
- Licence
- CC0 1.0
- Last checked
- 12 November 2026, 13:31 (UTC+01:00)
The official notice is authoritative. Inteliwert shows what the notice states and links to it.